I worked on Holland American Line while employed in a traditional agency setting. At the time, it was the largest client, with the most volume of work. I assisted in a production design capacity, helping create a multitude of marketing assets: from print ads, to bus boards, to branding assets, I even had a hand in helping create a wrap for the South Sound Transit Light Rail. My biggest accomplishment while working on this brand was partnering with an ad serving agency to build and organize assets for dynamic programmatic display ads. In 10 months, I managed the conceptualization, asset production, and weekly pricing updates to more than 3500 display ads that ran nationally and internationally, and that addressed each touchpoint in the customer journey funnel. The examples below showcase some of the types of work that I helped produced while on that account.

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